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Steve is selling his 2 0 0 5 Toyota Corolla for $ 1 0 , 0 0 0 . Jorge is looking for a new

Steve is selling his

2005

Toyota Corolla for $

10, 000 .

Jorge is looking for a new car and asks Steve how he came to that price. Instead of giving Jorge specifics, Steve responds that the car

is worth it

.

What negotiation principle is Steve missing from his negotiation with Jorge?

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