Steven, the chief executive officer of an insurance company, is scheduled to address the company's employees at the annual state of affairs meeting. The company has been struggling over the past year due to the pandemic and loss of revenue and downsizing employees. Many employees are suffering from low morale and fear. However, this meeting is supposed to be a persuasive kick off to the new year. What are the four steps of the art of persuasion Steven could use? Provide examples of each step.