1. StockNet, Inc. is an Internet based company that provides full service securities transactions to customers by e-mail and the World Wide Web. Periodically, StoctNet posts the following advertisement on the web to stimulate immediate business from new customers.

"StockNet, a leader of Internet stock trading, invites new clients to make a one-time stock purchase at no commission if the order is placed electronically through the World Wide Web at:http://www.stocknet.combefore the close of the market today."

Joe Netsurfer sees the post, and calls the broker by telephone and says that he would like to purchase 100 shares of IBM. When he gets the purchase order confirmation from StockNet, it includes a charge for commission. Joe is upset and refuses to pay the commission, insisting that StockNet is contractually bound to waive the commission fee based on the advertisement.(Assume for the purposes of this question only that the sale of stock is covered by Article 2.)

Is Joe right?