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Stockton entered the market in China and found that it needed to balance global integration with local adaptation. It set up a Lifestyle Research Center

Stockton entered the market in China and found that it needed to balance global integration with local adaptation. It set up a Lifestyle Research Center in China to interpret data on customer wants and needs. This is an example of a company using ________ strategy.

Question 16 options:

a single country

a multidomestic

an international

a transnational

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