Store Travel Time Each Way Price of a Suit

Minutes Dollars per suit

Local Dept store 15 112

Across Town 30 89

Neighboring City 60 70

Juanita makes $26 an hour at work. She has to take time off work to purchase her suit, so each hour away from work costs her $26 in lost income. Assume that returning to work takes Juanita the same amount of time as getting to a store and that it takes her 30 minutes to shop. As you answer the following questions, ignore the cost of gasoline and depreciation of her car when traveling.

Complete the following table by computing the opportunity cost of Juanita's time and the total cost of shopping at each location.

Store Opportunity Cost of Time Price of a Suit Total Cost

(Dollars) (Dollars per suit) (Dollars)

Local Department Store 112

Across Town 89

Neighboring City 70

Assume that Juanita takes opportunity costs and the price of the suit into consideration when she shops. Juanita will minimize the cost of the suit if she buys it from the?