Story Telling

Pranav is an area sales manager of a flagship stationery brand called Penseive. He needs to propose a new promotional campaign in order to bolster the sales numbers and induce trials among new customers. Before preparing a presentation for the same, he decides to make a mind map so that he does not miss anything important.

The mind map that he generated is provided below.

LONG TIME SINCE LOW LEVEL OF DECLINING SALES LAST CAMPAIGN AWARENESS WHY THIS CAMPAIGN INDUCING TRIALS AMONG NEW BUNDLING CUSTOMERS A NEW PROMOTIONAL HOW WE PLAN TO EXECUTE IT CAMPAIGN FOR OUR WHAT IS THE OBJECTIVE FLAGSHIP STATIONERY BRAND PENSEIVE