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Storytelling serves to both communicate the project's vision and foster an understanding of the audience's needs, emotions, worries, and likes and dislikes. Do you believe

Storytelling serves to both communicate the project's vision and foster an understanding of the audience's needs, emotions, worries, and likes and dislikes. Do you believe that narrating a tale may be too much? Will storytelling, for instance, be used by project teams to compel consumers to support their objectives and vision? And what narrative techniques help audience members understand the goal quickly and with empathy?

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