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____ stragey focuses on personal selling, advertising, sales promotion tools, and public relations to produce effective communication between the firm and the marketplace. Product Promotional
____ stragey focuses on personal selling, advertising, sales promotion tools, and public relations to produce effective communication between the firm and the marketplace. Product Promotional Distribu
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Project Management Achieving Competitive Advantage
Authors: Jeffrey K. Pinto
3rd edition
132664151, 978-0132664158
