Straight Average Growth Rate: -1.0% Sales: $16,703.7

Geometric average growth Rate: -1.1% Sales: $16679.2

Self-Sustaining growth Rate: 1.3% Sales: $17,090.1

Analyst Projected Growth rate: 2.1% Sales: $17,219.4

You have four different estimates of sales growth rates. Which of these growth rates and forecasts do you trust the most? Which ones would you disregard and why? If your boss presses you to pick or come up with one sales forecast value, what number would you choose and why?

Hint: Theres no right growth rate or sales forecast. You will be graded on how you argue your position and how convincing you are