Stratbourg, Quebec, population 300,000 people.

Some facts about Stratbourg:

- It is an upper-scale town, where 60% of the population was between 25 and 55 years of age.

Thirty percent of the adult residents valued their health, and considered cycling as an attractive form of exercise. These weekend warriors exercised, but only when they had the time. They had the money to spend on a better bicycle, but they wanted the bicycle to be as fashionable as they were. The weekend warriors market buys sporting goods at a sporting goods specialty store like Sports Experts. They spend on average $500 on a bike, which is also the stores average selling price. (Sports Experts buys its bikes on average for $320 per bike.)

Ten percent of the population defined itself as hard core exercisers, and used the best equipment regularly, year-round. Bicycles were made to be used, they would say, and they would replace their bikes every two or three years. This market buys its bicycles at specialty bicycle retailers, that is stores like DEFI, which only sell competitive bicycles. (There was no store like DEFI in Stratbourg.) This is the market that the Plourde store sought in its first year. The members of this market segment would spend on average $2000 for a bike

Forty percent admitted that they were coach potatoes and did not exercise enough. If they were inclined to buy a bike, they would use it sparingly. One bike is all they would need in a lifetime. This market shopped exclusively at mass merchants. They would spend on average $200.00 for a bicycle.

Assume that Jean is now considering pursuing the 25-55 year old market. Determine the market size (in dollars) of the Weekend Warriors, Hard Core Exercisers, and Coach Potatoes market segments. Show all calculations.