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Strategic alliances are more likely to be long lasting when they involve Version 1 1 0 A ) partners that respectively have considerable resource weaknesses
Strategic alliances are more likely to be long lasting when they involve
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A partners that respectively have considerable resource weaknesses in the marketplace.
B partners that are not only experienced with strategic alliances, but who also routinely enter into collaborative agreements with firms in peripheral industries.
C partners based in countries with distinctly different cultures and consumer buying habits and preferences.
D joining forces in R&D to develop new technologies cheaper than a company could develop the technology on its own.
E collaboration with suppliers or distribution allies, or when both parties conclude that continued collaboration is in their mutual interests.
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