Strategic alliances have the potential to affect a firm's competitive advantage by increasing value and lowering costs.

1. List and describe the primary reason why GM formed a strategic alliance with Toyota. (5 points)

2. List and describe the primary reason why Toyota formed a strategic alliance with GM. (5 points)

3. In your opinion, was the strategic alliance a success? Why or why not? Logically explain and support your response with information from the textbook and external sources (as needed). (5 points)

4. Did one partner benefit more from the alliance? Explain your reasoning. Logically explain and support your response with information from the textbook and external sources (as needed). (5points)