Strategic Audit of Enbridge

IV - PESTEL Analysis

1. What is the organization's mission and what are its strategies?
2. What are some of the major issues facing the organization in terms of developments in its environment?
3. Is this organization in step with its environment? Explain your answer.
4. PESTEL Analysis P - Political E - Economic S - Social T - Technology E - Environmental L - Legal

V - Strategic Resources

Discuss the strategic resources available to the organization using the Sustainable Competitive Advantage assessment A strategic resource is:

• Valuable
• Rare
• Difficult to imitate
• Non-substitutable

Resource-based Theory

• Sustained competitive advantage
• Tangible resources
• Intangible resources
• Capabilities & dynamic capability
• Distinctive competence

1. Considering the strategic resources at its disposal, what have been most successfully used and why?
2. What have been least successfully used and why?
3. What suggestions would you offer these organizations to take better advantage of their strategic resources? What would be the desired outcome?
4. conduct a SWOT analysis for the organization