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strategic business decision match the column Match each of the concepts to the appropriate terms The competitors share of target market Level 1 competitors The

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strategic business decision match the column
Match each of the concepts to the appropriate terms The competitors share of target market Level 1 competitors The percentage of customers who named the competitor in responding to the statement, "Name the first company that comes to mind in this industry Share of mind The percentage of customers who named the competitor in responding to the statement, "Name the company from whom you would prefer to buy the product Share of heart McDonald would see itself competing with all restaurants and other suppliers of prepared food, such as the deli section of a supermarket Share of market A company can view its competitors as other companies that offer similar products and services to the same customers at a similar price Level 3 competitors

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