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Strategic Business Management Using the framework ofFigure 1.6, describe the strategy of the university or school you attend. Strategy as Positioning Strategy as Direction Where

Strategic Business Management
Using the framework ofFigure 1.6, describe the strategy of the university or school you attend.
Strategy as Positioning Strategy as Direction Where are we competing? . What do we want to become? -Product market scope -Vision statement -Geographical scope . What do we want to achieve? -Vertical scope -Mission statement . How are we competing? -Performance goals What is the basis of our . How will we get there? competitive advantage? -Guidelines for development -Priorities for capital expenditure, R & D -Growth modes: organic growth, M & A, alliances COMPETING FOR THE PREPARING FOR THE PRESENT FUTURE

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