Strategic Business Management

1. With regard toStrategy Capsule 2.2, what additional data would you seek and what additional analysis would you undertake to investigate further the reasons for UPS's superior profitability to FedEx?
2. The CEO of a chain of pizza restaurants wishes to initiate a program of CSR to be funded by a 5% levy on the company's operating profit. The board of directors, fearing a negative shareholder reaction, is opposed to the plan. What arguments might the CEO use to persuade the board that CSR might be in the interests of shareholders, and what types of CSR initiatives might the program include to ensure that this was the case?
3. Nike, a supplier of sports footwear and apparel, is interested in the idea that it could increase its stock market value by creating options for itself. What actions might Nike take that might generate option value?