Strategic Directions Where do we want to go? > BCG business portfolio analysis: Placing different SBUs into quadrants Question 3 Marks High iPad/iPad mini iPhone Market growth rate (% per year) -20 Cash iPod Mac Pro/iMac/ MacBook 10X Dogs 0.1X High Low Relative unit market share (share relative to largest competitor) 2-17 Strategic Directions Where do we want to go? > BCG business portfolio analysis: Placing different SBUs into quadrants Question 3 Marks High iPad/iPad mini iPhone Market growth rate (% per year) -20 Cash iPod Mac Pro/iMac/ MacBook 10X Dogs 0.1X High Low Relative unit market share (share relative to largest competitor) 2-17