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Strategic innovation can be used to create new markets, or 'blue oceans', where competitors are made irrelevant. Some organisations prefer to enter into an existing

Strategic innovation can be used to create new markets, or 'blue oceans', where competitors are made irrelevant. Some organisations prefer to enter into an existing market since a market segment already exists. 3.1 Explain the differences between 'red ocean' and 'blue oceans' strategies. Use a table format in your answer to summarise the differences. (12) 3.2 By using a corporate strategy, organisations can implement different growth strategies. Explain four (4) growth strategies organisations could follow to boost their profits. Also comment on which growth strategy you would recommend for your organisation and state why.

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