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Strategic management b. Discuss TWO [2] characteristics of mission statement. [5 marks] QUESTION 2 Differentiate between: i. Marketing research and market analysis ii. Competitive advantage

Strategic management

b. Discuss TWO [2] characteristics of mission statement. [5 marks] QUESTION 2 Differentiate between: i. Marketing research and market analysis ii. Competitive advantage distinctive competence iii. Divestiture and liquidation [12 marks] QUESTION 3 Explain Porter'sfive forces model for H&M, a key brand in the fashion industry. [15 marks] QUESTION 4 Briefly explain THREE [3] roles of the Board of Directors in evaluation and control of strategic management [9 marks]

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