Strategic management

EXERCISE #3 PREPARING A BCG MATRIX FOR UNILEVER Purpose: This exercise will give you practice preparing both a by-product and by-region-based BCG Matrix. Unilever has four major product segments of the company: Personal Care, Food, Refreshments, and Home Care. The company has also three major geographics segments: Europe, The Americas, and Asia/AMET/RUB. nstructions: 1. Review Unilever's global operations as described in the company's most recent annual report. 2. Prepare an up-to-date BCG Matrices for Unilever's: a. Four product categories b. Three geographic divisions 3. Write a two-page executive summary to reveal the strategic implications of your analysis. 4. Turn in executive summary report to the lecturer for classwork grade