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Strategic management Growing markets are attractive and usually offer easier options to acquire market share to all market actors. For a market leader in a

Strategic management

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Growing markets are attractive and usually offer easier options to acquire market share to all market actors. For a market leader in a growing market, the main goal is mostly to: a. Pursue aggressive price policy and engage in price wars with followers b. Attack market followers to prevent them from entering the market C. Keep its market share d. Selectively decrease investments to respond to trends such as overcapacity building up in the industry 6:43 pm

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