Strategic Management

Please identify a major competitor of the Delta Airlines Company. This competitor must be a publicly-traded company whose financial information is readily accessible and available.

^Some options I've found for this are United Continental Holdings Inc. and American Airline Group Inc.

Go to any source of financial data and look up that competitors company. Access the Financials. Comment and discuss the 4 year financial performance for: (1) Revenues or Sales and (2) Net Income (Income Statement). Comment and discuss the (3) Current Ratio (Balance Sheet - current assets/ current liabilities) and (4) Net Profit Margin (This is Income Statement data- Profit After Taxes or Net Income/ Sales Revenues or Total Revenues). What are the year-over-year comparisons? Is this company performing well?

How does this competitor company compare to your company for (1) Revenues or Sales, (2) Net Income or Profit After Taxes, (3) Current Ratio, and (4) Net Profit Margin?

Be sure that your presentation of the data is thorough, complete, and well organized. Identify the source of your competitor company information.