STRATEGIC MANAGEMENT Question 1 In USA, the beer industry reached maturity and is dominated by three companies Anheuser Busch, the Miller Brewing Company, and Adolph Coors In addition, there are a large number of very small microbrewers that manufacture and sell beer in small quantities Identify 5 variables that can be used for mapping strategic groups in this industry Explain why each variable can be used in the mapping (20 points) Determine strategic groups in this industry Do you think we can use the same 5 Forces Analysis for all of these groups Why Why not (20 points) Explain 2 opportunities available in a mature industry Give examples for each opportunity that can be used by a beer producer (20 points) During an interview with a journalist, the CEO of Miller Brewing Company,acknowledges that the market has reached maturity, and that there is a substitute for beer, but she he believes that the company will have some sustained competitive advantage For example, they are going to have a new bottle design, open retail shops that exclusively sell their products and patent their new beer variety Do you think they will be successful Why Why not (Hint make a VRIO analysis for each of the things they plan) (40 points) Question 2 In USA, the beer industry reached maturity and is dominated by three companies Anheuser Busch, the Miller Brewing Company, and Adolph Coors In addition, there are a large number of very small microbrewers that manufacture and sell beer in small quantities Identify 5 variables that can be used for mapping strategic groups in this industry Explain why each variable can be used in the mapping (20 points) Determine strategic groups in this industry Do you think we can use the same 5 Forces Analysis for all of these groups Why Why not (20 points) Explain 2 opportunities available in a mature industry Give examples for each opportunity that can be used by a beer producer (20 points) Your friend calls you and says that she he is going to establish a microbrewery She he lives in a big city where there are few microbreweries Although there are substitutes for beer, your friend believes that his her microbrewery will have some sustained competitive advantage For example, she he is going to have special furniture, live music, and patented beer varieties Do you think she he will be successful Why Why not (Hint make a VRIO analysisfor each of the things she he plans) (40 points) Question 3 In Turkey, coffeehouses operate in a fragmented industry Entry barriers are low and there are many substitutes to coffee The industry is dominated by a few big chains and numerous small coffeehouses Identify 5 variables that can be used for mapping strategic groups in this industry Explain why each variable can be used in the mapping (20 points) Determine strategic groups in this industry Do you think we can use the same 5 Forces Analysis for all of these groups Why Why not (20 points) Explain 2 opportunities available in fragmented industries Give examples for each opportunity that can be used by a coffeehouse (20 points) During an interview with a journalist, the CEO of a big coffeehouse chain,acknowledges that the market is fragmented, and that there are substitutes for coffee, but she believes that her company will have some sustained competitive advantage For example, they are going to have a new decoration on their coffeehouses, develop a fleet of food trucks and invest in coffee bean production Do you think they will be successful Why Why not (Hint make a VRIO analysisfor each of the things they plan) (40 points) Question 4 In Turkey, coffeehouses operate in a fragmented industry Entry barriers are low and there are many substitutes to coffee The industry is dominated by a few big chains and numerous small coffeehouses Identify 5 variables that can be used for mapping strategic groups in this industry Explain why each variable can be used in the mapping (20 points) Determine strategic groups in this industry Do you think we can use the same 5 Forces Analysis for all of these groups Why Why not (20 points) Explain 2 opportunities available in fragmented industries Give examples for each opportunity that can be used by a coffeehouse (20 points) Your friend calls you and says that she is going to establish a coffeehouse in Bodrum She acknowledges that there is a high degree of rivalry in this market, the cost of entry is low, and that there are numerous substitutes for coffee, but she believes that her coffeehouse will have some sustained competitive advantage For example, she is going to have a variety of local cakes, a delivery service and a library Do you think she he will be successful Why Why not (Hint make a VRIO analysisfor each of the things she he plans) (40 points)

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STRATEGIC MANAGEMENT Question 1 In USA, the beer industry reached maturity and is dominated by three companies: Anheuser-Busch, the Miller Brewing Company, and Adolph Coors.

STRATEGIC MANAGEMENT

Question 1

In USA, the beer industry reached maturity and is dominated by three companies: Anheuser-Busch, the Miller Brewing Company, and Adolph Coors. In addition, there are a large number of very small microbrewers that manufacture and sell beer in small quantities.

Identify 5 variables that can be used for mapping strategic groups in this industry. Explain why each variable can be used in the mapping.(20 points)
Determine strategic groups in this industry? Do you think we can use the same 5 Forces Analysis for all of these groups? Why? Why not? (20 points)
Explain 2 opportunities available in a mature industry. Give examples for each opportunity that can be used by a beer producer. (20 points)
During an interview with a journalist, the CEO of Miller Brewing Company,acknowledges that the market has reached maturity, and that there is a substitute for beer, but she/he believes that the company will have some sustained competitive advantage. For example, they are going to have a new bottle design, open retail shops that exclusively sell their products and patent their new beer variety. Do you think they will be successful? Why? Why not? (Hint: make a VRIO analysis for each of the things they plan). (40 points)

Question 2

Identify 5 variables that can be used for mapping strategic groups in this industry. Explain why each variable can be used in the mapping.(20 points)
Determine strategic groups in this industry? Do you think we can use the same 5 Forces Analysis for all of these groups? Why? Why not?(20 points)
Explain 2 opportunities available in a mature industry. Give examples for each opportunity that can be used by a beer producer. (20 points)
Your friend calls you and says that she/he is going to establish a microbrewery. She/he lives in a big city where there are few microbreweries. Although there are substitutes for beer, your friend believes that his/her microbrewery will have some sustained competitive advantage.For example, she/he is going to have special furniture, live music, and patented beer varieties. Do you think she/he will be successful? Why? Why not? (Hint: make a VRIO analysisfor each of the things she/he plans). (40 points)

Question 3

In Turkey, coffeehouses operate in a fragmented industry. Entry barriers are low and there are many substitutes to coffee. The industry is dominated by a few big chains and numerous small coffeehouses.

Identify 5 variables that can be used for mapping strategic groups in this industry. Explain why each variable can be used in the mapping.(20 points)
Determine strategic groups in this industry? Do you think we can use the same 5 Forces Analysis for all of these groups? Why? Why not?(20 points)
Explain 2 opportunities available in fragmented industries. Give examples for each opportunity that can be used by a coffeehouse. (20 points)
During an interview with a journalist, the CEO of a big coffeehouse chain,acknowledges that the market is fragmented, and that there are substitutes for coffee, but she believes that her company will have some sustained competitive advantage. For example, they are going to have a new decoration on their coffeehouses, develop a fleet of food trucks and invest in coffee bean production. Do you think they will be successful? Why? Why not? (Hint: make a VRIO analysisfor each of the things they plan). (40 points)

Question 4

Identify 5 variables that can be used for mapping strategic groups in this industry. Explain why each variable can be used in the mapping.(20 points)
Determine strategic groups in this industry? Do you think we can use the same 5 Forces Analysis for all of these groups? Why? Why not?(20 points)
Explain 2 opportunities available in fragmented industries. Give examples for each opportunity that can be used by a coffeehouse. (20 points)
Your friend calls you and says that she is going to establish a coffeehouse in Bodrum. She acknowledges that there is a high degree of rivalry in this market, the cost of entry is low, and that there are numerous substitutes for coffee, but she believes that her coffeehouse will have some sustained competitive advantage. For example, she is going to have a variety of local cakes, a delivery service and a library. Do you think she/he will be successful? Why? Why not? (Hint: make a VRIO analysisfor each of the things she/he plans). (40 points)