Question
Strategic marketing is a management process that involves the development of marketing plans, their careful implementation, and evaluation of their results and then the adjustment
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Strategic marketing is a management process that involves the development of marketing plans, their careful implementation, and evaluation of their results and then the adjustment and fine tuning of the entire package. Strategic marketing process begin with the critically important task of marketing planning, discuss extensively the four key steps in marketing planning;
Where are we now? Where do we want to go? How are we going to get there? How do we know when we have arrived?
Strategic marketing is a management process that involves the development of marketing plans, their careful implementation, and evaluation of their results and then the adjustment and fine tuning of the entire package. Strategic marketing process begin with the critically important task of marketing planning, discuss extensively the four key steps in marketing planning;
Where are we now? Where do we want to go? How are we going to get there? How do we know when we have arrived?
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Financial Management
Authors: Geoffrey Knott
4th Edition
1403903824, 9781403903822
