STRATEGIC MARKETING MANAGEMENT PLAN

Mission

Vision $($optional$)$

Goals $($long$-$term$)$

Objectives $($short$-$term$)$

SWOT Analysis

Strengths $($internal$/$positives$)$

Weaknesses $($internal$/$negatives$)$

Opportunities $($external$/$positives$)$

Threats $($external$/$negatives$)$

Marketing

Objectives

Target market

Marketing mix

Product

Price

Place

Integrated marketing communications

Advertising

Traditional media

Digital

Social media

Public relations

Publicity

Sponsorships

Cause$-$related marketing

Sales promotion

Dealer

Consumer

Personal selling

Implementation

Evaluation