Strategic Marketing Plan for the Nutrition and Food Service Management Program

Social Media Marketing Plan

Part $1$

Don't forget:

$$ Use the SMART Method for all aspects of this plan

Executive Summary

$($Do this step last, it is a summary of everything listed below$)$

$1.$ Centennial's Mission Statement, Goals and Objectives.

$2.$ Situation Analysis

SWOT

Strengths $($internal$)$ Weaknesses $($internal$)$

Opportunities $($external$)$ Threats $($external$)$

PEST $$ optional to complete

Political Economical Social Technological

Comparison analysis

Centennial's program George Brown

Cost $($tuition$)$

Program length

Location

Social media Instagram

Website

Advertising

$3.$ Marketing Goals and Objectives