Strategic Philanthropy, in my opinion, is where a company donates to organizations that is in alignment with the company's goals or values. I feel that strategic philanthropy does influence brand loyalty in some aspects of my life. I'm big on helping Veterans so many companies like Black Rifle Coffee Company (BRCC) do tend to get my business over Starbucks. Their values tend to align more with mine versus the other. BRCC donates funds to America's Medal of Honor and National Medal of Honor Museum which all support Veterans and their families. It doesn't influence all of my decisions because sometime those types of companies also do not make quality products or services. It still has to make sense overall