Strategic Planning

Imagine you are on the Board of a large multi-national diversified company, and you have been asked to find a replacement for the retiring CEO. You have located a candidate of outstanding personal abilities, but her experience so far has been limited to the management of a medium sized single product company. After her interview with the Board there were two opposing points of view.

First, that strategy was common to all companies and the fact that her experience was confined to a medium sized company did not matter.

Second, that there was too much difference between the two types of organisation for a successful CEO of a medium sized company to succeed with the large organisation.

Required:

To help the Board make a rational choice prepare a report on:

1) Those aspects of strategy common to both types of company.

2) Those areas in which she is likely to be deficient.

Having identified these differences, what is your personal opinion of the likelihood of her being successful?