Strategic Proposal:

• Differentiation
  • In-person Networking Events
• Market Penetration
  • Duo lingo-type social media campaign.
    • A mascot that people can connect too.
    • Connect with the target audience more directly by creating more personalized content that connect more toward their humor.

Based on Diamond E model, what are the resources for Bumble (dating app) for this strategic proposal? (APA references)

See an attached photo for more information

Table 6.1 Resource Categories and Examples Marketing '- Scale *- Market share '- Brands 0 Product distinctiveness, reputation, and installed base '- Distribution network - Sales force . Trade and customer relationships 0 Patents, copyrights Operations II Access to low-cost inputs 0 Supplier relationships - Plant costs, capacity, efficiency, and flexibility I Proprietary process, information technology, and know-how - Logistics reliability and efficiency It Quaiity reputation .- Location Development - Expertise in product and process development - Scale of facilities, efforts 0 Pipeline of projects, products - Technology partnerships and agreements - Regulatory relationships 0 Links to scientific community Financial s Performance 0 Scale 0 Cash flow 0 Capacity to raise capital 0 Cost of capital - Investor (owner) expectations 0 Banking and investor relations 0 Resilience to cycles, shocks Human Resources 0 Depth, experience, skills, and flexibility of management, professional staff, and workforce 0 Commitment, loyalty, morale - Positive relationships with onions, staff associations Corporate Reputation . Reputation of the business as a corporate citizen, employer, partner in alliances and joint ventures, competitor, acquiring firm 0 Relationships with business community, regulatory authorities, government agencies, and politicians