Strategic Revenue Management Effects of Cost of Selling through Distribution Channels This exercise compares the cost of two different distribution channels (A and B), used by a hotel to sale its rooms online Hotel rooms: 100 Please complete all yellow cells Distribution Channel A Distribution Channel B Standard ADR $120 $120 Rooms Sold Selling Costs 10% of standard ADR 20% of standard ADR Net ADR Net ADR Yield % Total net revenue if hotel is at 78% occupancy Total net revenue difference channel A vs B