Strategic Risk Management Individual Q&A Discussion Narrative Balanced Scorecard

• For Questions 4 and 5, please choose the company you would like to study for your Individual Company Short Paper and Voice-over Presentation in Module 4

Question 1: Situation: Assume you are presenting (as a consultant) the concept of the Balanced Scorecard to the executive team at a company that is considering implementing it for strategy execution. The CEO asks the following question: What are benefits to using the Balanced Scorecard? In one short paragraph, please describe how you would reply to this question.

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Question 2: Situation: Assume you are presenting (as a consultant) the concept of the Balanced Scorecard to the executive team at a company that is considering implementing it for strategy execution. The CFO asks the following question: What financial performance measures are usually included in a Balanced Scorecard? In one short paragraph, please describe how you would reply to this question.

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Question 3: Situation: Assume you are presenting (as a consultant) the concept of the Balanced Scorecard to the executive team at a company that is considering implementing it for strategy execution the presentation. The Chief Human Resource Office (CHRO) asks the following question: What strategic objectives and performance measures relating to human resources are usually included in a Balanced Scorecard? In one short paragraph, please describe how you would reply to this question.

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Question 4: For one of the following companies (UPS, Microsoft, Coca-Cola, McDonalds, Harley-Davidson, Southwest Airlines, Abbott, Marriott International), what performance measures do you think would be useful in the Customer Perspective of the Balanced Scorecard?

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Question 5: For one of the following companies (UPS, Microsoft, Coca-Cola, McDonalds, Harley-Davidson, Southwest Airlines, Abbott, Marriott International), what performance measures do you think would be useful in the Internal Processes Perspective of the Balanced Scorecard?

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