Strategy helps managers identify "what's next" in terms of competitive advantage. Here, we re-join the management team at BWTS to practice identifying possible goals and strategies for the future. Company Background Blue Water T-Shirts was founded right here in Macomb County several years ago by a group of graduates of the Macomb Community College School of Business. The company (BWTS) designs and sells t-shirts highlighting the area's water attractions (e.g. Lake St. Clair, Lake Huron). The shirts are sold wholesale to area retailers as well as at an online store. Manufacturing of the t-shirts is done by a third party contract with a local screen shop. A portion of the firm's profits are donated to local "Blue Water" initiatives such as the HEART Freshwater Center (www.heartfreshwatercenter.org Links to an external site.). The business model of locally-produced items highlighting local features and support of water quality initiatives was an overnight success. As a manager of BWTS, you are a member of the Strategy 2025 Team - a group of employees assembled to identify possible goals and strategies so that a plan may be developed. You'll be meeting with others on the 2025 Team and you need to bring your ideas with