Strategy is an important starting point for any element of business, and logistics is no different in this consideration. One strategy found with logistics is to focus on customer service; this discussion has you develop a deeper understanding of this strategy.

Please answer the following:

1. What is a main benefit for selecting customer service as a logistics strategy?
2. Are there any detractors to selecting customer service as a logistics strategy?
3. Find one real world example of a logistics company that puts customer service as their primary strategy. Reflect upon, and then discuss, your thoughts on their implementation of this strategy.