1. Strategy occupies multiple roles within organizations.Strategy may be used/established for:

1.Decision support

2.A coordinating device

3.A target

4.Animation and orientation

1.The common factors of strategic success include all of the below EXCEPT:

1. Goals that are simple, consistent and long term 2. Profound understanding of the financial and economic environment 3. Profound understanding of the competitive environment 4. Objective appraisal of resources 5. Effective implementation