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Stratford Company distributes a lightweight lawn chair that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $180,000 annually.
Stratford Company distributes a lightweight lawn chair that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $180,000 annually.
Refer to the original data. Assume that the company sold 33,000 units last year. The sales manager is convinced that a 12% reduction in the selling price, combined with a $76,000 increase in advertising expenditures, would increase annual unit sales by 50%. |
a. | Prepare two contribution format income statements, one showing the results of last year |
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