Streams Co. operates a successful online video and e-book business in which consumers pay a fixed $1 fee to watch videos via online streaming or to download e-books. Streams has entered into a partnership with Bellow, a recommender website where people review products and services and can sign up to receive new reviews from people they know. Streams and Bellow will match all their data, creating a merged data set. As part of the partnership, Bellow will display personalized solicitations for each user that will be based on the videos or books that Bellow users' online contacts had seen or read from Streams. For example, on Mother's Day, Bellow plans an advertisement that says "Get to Know Mom: Watch Her Favorite Movie with Her" and will list titles that Streams' data shows that a Bellow user's mother has watched. Does this use of consumer information by Streams and Bellow violate the law? See 18 U.S.C. 2710