Strengths and weaknesses are: Question 17 options: a) external to the organization, and they include factors that would affect the company's performance but are typically out of the company's control. b) external to the organization, and it is easy to gain information about them. c) internal to the organization, and it is difficult to gain information about them. d) internal to the organization, and they include factors that would either build up or drag down the firm's performance