Strengths What your business will do well, along with any unique assets, resources, capabilities, and/or accomplishments. Example questions to answer: What do you excel at? What are you most proud of? What makes you unique? What will you provide that is world class? What do we do or have that's better than anyone else? Opportunities What potential obstacles exist that your team could leverage to your advantage. Example questions to answer: What do your competitors not do well? What does your small size allow you to do the big companies simply cannot? What changes and trends in the market align with your strengths?