Strong Roots>> is one of the world's fastest growing plant-based frozen food manufacturing start-ups. On Dec 9, 2021, the Canadian multinational McCain bought a minority stake in it. Strong Roots has aisle space in supermarkets in Ireland, Britain, and USA (Verdon, 2021). It is now looking at McCain to get guidance in global expansion. McCain has deep expertise in navigating the global market. It knows that the purpose, function, and structure of Strong Roots must accommodate the culture of the foreign markets they expand to (localization strategy). You work in McCain Foods' global marketing team. You have been asked to train Strong Roots through a cultural training session to prepare them to conduct business in a foreign market. You must train Strong Roots' sales team on cultural considerations for a foreign country of your choice. You must also develop a one-page printable cultural guideline for Strong Roots. Their high-flying sales team travels frequently to build personal relationships and like to carry printed materials as backups