Question
Structure of the Project Guidelines for Completing STARBUCKS analysis: Describe methodology and tools to be used in this project Use at least 4 tools to
Structure of the Project
Guidelines for Completing STARBUCKS analysis:
Describe methodology and tools to be used in this project
- Use at least 4 tools to analyze data for Starbucks. (Affinity, 8020 pareto and 2 more -choose what is suitable)
- Explain methodology and Facilitation tools for Starbucks. (Whiteboards, collaborative excel sheet .... MS Team, excel sheet)
- Explain why you have selected these tools for analysis of Starbucks.
Please provide 4 tools for analyze the data as well as methodology and four facilitation tools.
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
