Question
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines: Strip
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects
Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines:
Strip | Plank | Parquet | Total | ||||
Sales revenue | $400,000 | $200,000 | $300,000 | $900,000 | |||
Less: Variable expenses | 225,000 | 120,000 | 250,000 | 595,000 | |||
Contribution margin | $175,000 | $ 80,000 | $ 50,000 | $305,000 | |||
Less direct fixed expenses: | |||||||
Machine rent | (5,000) | (20,000) | (50,000) | (75,000) | |||
Supervision | (15,000) | (10,000) | (20,000) | (45,000) | |||
Depreciation | (35,000) | (10,000) | (25,000) | (70,000) | |||
Segment margin | $120,000 | $ 40,000 | $ (45,000) | $115,000 |
Hickory's management is deciding whether to keep or drop the parquet product line. Hickory's parquet flooring product line has a contribution margin of $50,000 (sales of $300,000 less total variable costs of $250,000). All variable costs are relevant.
Relevant fixed costs associated with this line include 80% of parquet's machine rent and all of parquet's supervision salaries. In addition, assume that dropping the parquet product line would reduce sales of the strip line by 10% and sales of the plank line by 5%. All other information remains the same.
Required:
1. If the parquet product line is dropped, what is the contribution margin for the strip line? For the plank line?
Contribution Margin | |
Strip line | $ |
Plank line | $ |
2. Which alternative (keep or drop the parquet product line) is now more cost effective? Keep the parquet product line
By how much? $
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