To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Content	Met	Partially Met	Not Met	Comments:
Student creates the research section of his/her marketing plan and includes at least 3 elements of the research list of topics provided here: · Research List of Topics · Primary Research · Secondary Research · Consumer Analysis · Customer Profile · Continuous Consumer Monitoring & Research · Environmental Scanning · Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces · Current Opportunities · Potential Future Opportunities · Current Threats · Potential Future Threat Any diagram(s) provided (not required) are in APA format and includes discussion providing insight and clarity.
Student develops the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis.
Student explains the insights he/she has gained from his/her inspection and analysis of the demographic and psychographic information he/she has found.
The Research section is a minimum of 700 words in length.
		Total Available	Total Earned
		3.5	#/3.5

Writing Guidelines	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.