Student is first to select one of the following ASX-listed companies and prepare the balanced scorecard specified to the selected entity.

1. Telstra (ASX Code: TLS)

2. Coles Group Ltd (ASX Code: COL)

3. Woolworths Group Ltd (ASX Code: WOW)

4. JB Hi-Fi (ASX Code: JBH)

Specific requirements for this assignment are as follows:

1. have to make a SWOT analysis for your organisation after researching your organisation and its markets. You may need to research the preparation of a SWOT analysis and you should have no difficulty in finding information in the library or on the internet. For instance Mind Tools at https://www.mindtools.com/pages/article/newTMC_05.htm and Quick MBA at http://www.quickmba.com/strategy/swot/ discuss the use of SWOT.

2. Decide upon and explain the CSFs using the SWOT analysis. Why are these factors critical? Clearly show your CSF choices by relating them directly to your research and analysis.

3. Design a Balanced Scorecard (BSC) following Kaplan and Norton (1996) approach Set up objectives, consistent with your research into the organisation and its CSFs, along with appropriate measures under at least four perspectives.

4. Provide an explanation of your BSC design including how the objectives and measures relate to the organisation's mission and strategy, your SWOT analysis and choices of CSFs; how the lead and lag measures exhibit cause and effect relationships that are intended to result in an improved financial outcome.

5. Examine and explain the potential trigger for adoption of this accounting technique

6. Examine and explain the particular technical characteristics of the techniques may enhance information available to management for decision-making and formulation of strategy.

7. Examine and explain the expected longer-term outcomes and benefits of implementing the technique.