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Student Name: Question 1: Managing Customers 122 marks] Question 1.1 Eli; Company has gathered the following data about two of its recent customers - Connor

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Student Name: Question 1: Managing Customers 122 marks] Question 1.1 Eli; Company has gathered the following data about two of its recent customers - Connor Ltd and Larryr Ltd: Connor Ltd Larry Ltd 3215.000 5154.000 Cost of goods sold 595,000 $68,000 General selling expenses $30,000 $28,500 mm m Cost driver data used by Company and traceable to Cono and Larryr are: Customer activity Rate per unit of cost driver Sales activity Sales visits $900 Order taking Purchase orders 5200 Special handling Units handled $30 Specialshippins 5500 Customer activity Ltd LarLy Ltd Sales activity 7' visits 5 visits Order ta king 1? orders 22 orders Special handling 550 units Special shipping 19 shipments 2E- shipments Required: Question 1.1.1 Prepare a customer profitability analysis for each customer group and comment on their relative protability. (10 marks] Your Answer (expand the space as required}

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