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STUDENT SERNAME ( ber 29.Life-stage segmentation allows markelers to create targeted, actionabe and campaigns based on how people consume and ineract with brand A inexpensive

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STUDENT SERNAME ( ber 29.Life-stage segmentation allows markelers to create targeted, actionabe and campaigns based on how people consume and ineract with brand A inexpensive B. professional C. multimedia D. social media E. personalized. 30.When consumers are highly involved with an expensive, ntrequent, or y purchase but see little diference among brands, they most kely wll ehib A habitual buying behavior B. complex buying behavior C. impulse buying behavior D. dissonance-reducing buying behavior E. consumer capitalism. BONUS QUESTIONS (ONE MARK EACHI A1. More and more, companies are shifting their brand management focus trom brand profitability toward A. technology management B. product management C. customer management D. functional management E. geographic management B1. Rami AIBanna loves to own and be up-to-date on the latest technological gadgets available in the market. Among his triends, he is always the frst to own the latest electronic gadgets. He loves trying out new products before others Rami most likely belongs to the A. innovator adopter group B. surrogate consumer C. late mainstream D. early mainstream E. lagging (End of Question Paper)

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