Student-athletes are now allowed to sign contracts that allow them to receive income by licensing the rights to their Names, Images and Likenesses (NIL). Professors now recognize their own NIL opportunities. Professors Valentine and West have pursued their own NIL contracts: Expected image use = 1,000, price per use = $10.00, contribution margin = 80.0%. Unfortunately, the NIL market for professor memorabilia has not been as strong as expected. Actual image uses were 750 with royalties of $6.00 per use, and a contribution margin of 80.0%. Sales were mostly to college students who were creating memes for Rate My Professor. Compute the quantity variances. $2,000 Unfavorable (Bad Thing) 0 $2,250 Unfavorable (Bad Thing) 0 $2,750 Unfavorable (Bad Thing) 0 $3,000 Unfavorable (Bad Thing) 0 None of the other answers are correct