Students are expected to conduct an extensive search on the field of traditional advertising, including TV, Radio, Outdoor, Magazine and Newspaper, and explore the evolution of advertising tools. This is intended to be a broad sweep of the topics above and one that encompasses "Advertising" in general. This is NOT simply a "Google" research

, and should include an investigation of external research sources in addition to the text and readings in this

. Students will need to dedicate time to visit the library and the online community to ensure completeness in their research.There is not a deliverable for

- Students will transition out of the research phase and actually start drafting the

will be determined by the student (as that is part of the ), however, should address the aforementioned issues, and be thought of as a research debrief on the"Perspectiveson the role, use, acceptance and effectiveness of traditional advertising methods in the 21st Century"