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Students need to read the case study and respond to the questions. BWP Bats: A marketing case study of maple bats in Major League Baseball

Students need to read the case study and respond to the questions.

BWP Bats: A marketing case study of maple bats in Major League Baseball . Colley, Mary Catherine; Schrimsher, Martie. Journal of Marketing Development and Competitiveness; West Palm BeachVol.13,Iss.2,(2019): 11-15.

https://www-proquest-com.ecalibrary.idm.oclc.org/docview/2256110430/fulltextPDF/C57F6131C52E4056PQ/1?accountid=191696Links to an external site.

Case Study Questions

1. Analyze the advantages and disadvantages of ash versus maple bats. 2. Analyze a SWOT for BWP Bats. 3. A PESTLE analysis of the bat manufacturing industry. These questions can be answered from the case, or the professor can ask for additional research to be conducted.

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