Students should find Airbnb in $2022$ an interesting case because of their own experiences renting an Airbnb property and using other sharing economy services from Lyft and Uber. We recommend using the case immediately following your coverage of Chapter $1.$ As this case specifically addresses the unique business models employed for sharing economy companies. Specifically, you may allow students to compare and contrast the customer value propositions and profit formulas of sharing economy firms relative to their traditional business model rivals.