Students should produce a report on the strategic position adopted by the case study organisation. Your case study is Ikea UK. The report should include relevant introductory information on the company, including details on which industry or industries it is operating in, and the scope of its activities. Brief historical details may be presented to help set out the current up to date details of the firm. The main part of the report should use Bowman's Strategy Clock as a framework to identify the strategic position of the case study organisation. You should also select four competitor organisations and identify their position on the framework. These should be firms on which adequate information is publicly available. The report should provide evidence for the position identified for the case study organisation on the framework, with reference to resources available to the organisation supporting the selected position. This analysis should form the main focus of the report. However, a brief rationale should be set out for the four competitor organisations you have selected.